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F.A.Q.
The Annual Retainer fee is a yearly fee paid by clients to the PR agency for ongoing communication and public relations services. It covers a range of services, including media relations, content creation, crisis management, event planning, and more.
While the Annual Retainer fee covers a broad range of services, there are some activities that are not included. These may include:
- Advertising costs: If the client wishes to run paid advertising campaigns, these costs are typically not included in the retainer fee.
- Third-party expenses: Some activities, such as hosting events, may involve additional expenses such as venue rental, catering, and other third-party costs. These expenses are typically not included in the retainer fee.
- Travel expenses: If the client requires the PR agency to travel for events or meetings, travel expenses are typically not included in the retainer fee and will be billed separately.
- Additional services: If the client requires additional services that are not covered by the retainer fee, these will be discussed and billed separately.
The Annual Retainer fee covers a set amount of work each month, which will be agreed upon between the client and the PR agency at the beginning of the engagement. If the client requires additional work beyond the agreed-upon amount, this will be discussed and billed separately.
The Annual Retainer fee covers a range of services provided by the PR agency, including media relations, crisis management, content creation, event management, and social media management. The specific services covered may vary depending on the client’s needs and the terms of the retainer agreement.
Yes, the PR agency should provide a detailed breakdown of the services covered by the retainer fee, as well as any additional costs or expenses that may be billed separately.
The terms of the retainer agreement may include provisions for cancellation, including notice periods and any associated fees or penalties. Clients should review their retainer agreement carefully and discuss any questions or concerns with the PR agency.